2017 Business Seminar Series – Showtime Success


UDMA is excited to announce this year’s Saturday morning workshop.

This year’s workshop will be a three-part business series on making the most of your recitals.

3 hours of business learning!
Saturday morning: 11am-145pm
($50 in advance, $60 at the door(space permitting))

Join UDMA and Hedy Perna for a brand new seminar series for school owners and their faculty.

Our sessions will cover the following topics:

1. Theme or no theme? That is the question. Whatever your choice, learn fresh ideas to make your show concept an audience pleaser
2. Costume profit 101 with tips to make the process more organized and easier for all involved
3. Generating Recital Income: Explore options for program profit, merchandise profit, ticket profit, video/photo profit and more, plus tips for negotiating a better deal with vendors.


About Hedy

Hedy Perna and her husband Patrick are celebrating their 30th year as directors of the Perna Dance Center, a family owned and operated, non-competitive dance studio in Hazlet, New Jersey.

Hedy is active in dance organizations that promote the education of teachers and students. She is President Emeritus of Associated Dance Teachers of NJ and a lifelong member of Dance Educators of America. Hedy is a Regional Representative for National Dance Week and coordinator of the Annual Beach Dance Mob.

Hedy’s creative and artistic credits include: Choreographer for Macy’s Thanksgiving Day Parade; Founder of Dance Fest 6 Flags Great Adventure; Choreographer for UDMA Costume Show; Founder/Director of the Sun&Dance Festival with Carnival Cruise; Founder/Director of the Annual Union Beach Dance Mob; Choreographer for PDC in the QVC Christmas Parade and the Annual Cherry Blossom Parade in Washington DC.
Hedy enjoys networking with fellow dance educators and works to help Studio Owners work smarter, not harder. As DanceLady CEO, she has presented Project Motivate, the DanceLife Teacher Conference, the Dance Life Retreat Center, Dance Teacher Summit, United Dance Merchants of America, The Pulse, Discount Dance Supplies, Weissman’s Dance and Hollywood Connection Conventions. Hedy is also a contributing writer for Dance Studio Life magazine.

However, Hedy’s greatest passion is reserved for spending quality time with her husband Patrick and their college aged daughter, Liza – her finest production.